About
Principal Designer & Founder
Meet Madeline Rohner
Design isn’t just what I do… it’s how I see the world.
When I walk into a space, notice a texture, a color, a shadow, or even a simple object, my mind immediately starts imagining what it could become. I don’t just look at home décor — I see stories, emotion, depth, and personality in everything around me.
My style is often described as moody yet vibrant, layered with intention, warmth, and contrast. I’m inspired by nature, architecture, travel, beautiful materials, and even everyday moments that most people might overlook. A room should feel like something… not just look pretty. It should have soul.
But what many people don’t realize is that design doesn’t stop at your home. The same eye for detail applies to the personal items you surround yourself with, the textures you love, the colors that energize you, and the pieces that make you feel something.
For me, design is about opening your eyes to beauty everywhere — not just in perfectly staged rooms, but in the small details of life that make a space feel alive and personal.
This is who I really am as a designer. Someone who believes that when you start seeing the world through a creative lens, everything becomes inspiration.
Welcome to my world.
— Madeline
Designs by Rohner
Meet Damon Rohner
C O O & Project Manager
Why Our Process Is Different
At Designs by Rohner, our process is intentionally structured to eliminate stress, delays, and miscommunication—because exceptional design requires exceptional execution.
As a full-service interior design and project management firm serving Tampa Bay, Sarasota, St. Petersburg, Ocala, Port St. Lucie, Wesley Chapel, Westchase, Lutz, Bradenton, Riverview, Tierra Verde, Largo, Lakeland, West Palm Beach, Jensen Beach, Fort Lauderdale, and Clearwater, we operate differently from traditional design studios. What truly sets us apart is our in-house Chief Operating Officer and Project Manager, a role rarely found within interior design firms.
Damon oversees every phase of execution—from pre-construction planning to final installation—ensuring that design vision and on-site execution remain seamlessly aligned. While our design team leads the creative direction, he manages the logistics that matter most to our clients: contractor coordination, scheduling, material oversight, quality control, and on-site decision-making.
This integrated structure allows us to deliver kitchen renovations, bathroom remodels, and whole-home transformations throughout Tampa Bay, Sarasota, St. Petersburg, and Clearwater with greater efficiency, clarity, and control. By keeping project management in-house, we reduce delays, prevent costly missteps, and protect the integrity of the original design.
Our clients benefit from:
- Streamlined timelines across Tampa Bay and surrounding coastal markets
- Clear communication and single-point accountability
- Fewer third-party handoffs
- Designs that translate flawlessly from concept to completion
From custom cabinetry and flooring to lighting, bathrooms, kitchens, and exterior enhancements, every detail is carefully planned, executed, and inspected under one unified leadership structure.
This is why homeowners throughout Tampa Bay, Sarasota, St. Petersburg, and Clearwater trust Designs by Rohner for elevated, stress-free interior design and renovation experiences.
Design excellence. Operational mastery. One seamless process.
~ Damon Rohner
Our Residential Design Process
Phase I:
Consultation & Lifestyle Discovery
We begin with a private consultation to understand your home, lifestyle, and vision. Through an on-site or virtual walkthrough, we assess how each space functions and identify opportunities to enhance flow, comfort, and everyday living.
Phase II:
Design Direction & Selection
A tailored design concept begins with a thoughtfully curated outline that reflects your personal style while balancing comfort, quality, longevity, and practicality. Once approved, every furnishing and material is meticulously sourced, ordered, and coordinated to ensure a seamless and effortless installation.
Phase III:
Planning & Project Coordination
We manage all behind-the-scenes coordination with contractors, vendors, and installers, ensuring every detail is executed with precision and efficiency—allowing you to remain hands-off and confident throughout the process.
Phase IV:
Turnkey Project Management
For clients seeking a full-service experience, we oversee scheduling, logistics, and execution from start to finish. Whether you are on-site or away, your home is thoughtfully managed and protected every step of the way.
Phase V:
Procurement & Installation
From sourcing to delivery, we handle every detail. Installation and styling are completed with intention, resulting in a fully furnished, move-in-ready home that feels cohesive, elevated, and effortlessly livable.
The Result
A refined, thoughtfully designed home tailored to your lifestyle—executed with clarity, care, and timeless sophistication.
